{"id":37828,"date":"2013-04-08T22:26:15","date_gmt":"2013-04-08T20:26:15","guid":{"rendered":"https:\/\/promocionalia.es\/web\/2013\/04\/08\/diseno-de-banners-logotipos-y-retoque-de-imagenes-sin-ser-un-disenador-grafico-experto-programas-y-herramientas-on-line-y-para-instalar-en-el-pc\/"},"modified":"2024-05-07T18:25:13","modified_gmt":"2024-05-07T16:25:13","slug":"diseno-de-banners-logotipos-y-retoque-de-imagenes-sin-ser-un-disenador-grafico-experto-programas-y-herramientas-on-line-y-para-instalar-en-el-pc","status":"publish","type":"post","link":"https:\/\/promocionalia.es\/web\/diseno-de-banners-logotipos-y-retoque-de-imagenes-sin-ser-un-disenador-grafico-experto-programas-y-herramientas-on-line-y-para-instalar-en-el-pc\/","title":{"rendered":"Dise\u00f1o de banners, logotipos y retoque de im\u00e1genes sin ser un dise\u00f1ador gr\u00e1fico experto. Programas y herramientas on-line y para instalar en el PC"},"content":{"rendered":"<p>Si hay algo importante dentro del Branding es contar con un buen <strong>logotipo<\/strong>, <strong>banners<\/strong> personalizados y una buena <strong>imagen gr\u00e1fica<\/strong>.<\/p>\n<p>Los banner publicitarios son ampliamente usados por las empresas para promocionar sus productos, servicios y marcas. Los dise\u00f1os de banner juegan un papel muy importante para atraer la atenci\u00f3n de la gente y atraer a futuros clientes.<\/p>\n<p>Utilizar diferentes banners para publicitar un sitio web no resulta una tarea dif\u00edcil. Hay de diferentes tipos, tama\u00f1os, colores, est\u00e1ticos o incluso din\u00e1micos y muchas formas diferentes de dise\u00f1arlos.<\/p>\n<p>Hay que tener en cuenta que un banner es una pieza publicitaria que se utiliza en las p\u00e1ginas webs y tiene como objetivo atraer las visitas hacia el sitio web.<\/p>\n<p>El dise\u00f1o de cada tipo de banner depender\u00e1 de su utilizaci\u00f3n pues no es lo mismo utilizarlo como firma para alg\u00fan foro o web que para publicitar las visitas a una web determinada.<\/p>\n<p>Para dise\u00f1arlo se pueden utilizar diferentes programas como Photoshop, Corel Draw, Gimp, Paint Shop Pro, entre otros muchos. Si se prefiere crear logos animados para conseguir mayor movimiento y dinamismo para conseguir atraer m\u00e1s visitas se puede utilizar por ejemplo programas como Flash de Adobe.<\/p>\n<p>Tambi\u00e9n hay programas espec\u00edficos para el dise\u00f1o de banners como: Bannershop GIF Animator, Banner Maker Pro.<\/p>\n<p>Principios a tener en cuenta en el dise\u00f1o:<\/p>\n<ul>\n<li>Tama\u00f1o: El tama\u00f1o adecuado ser\u00e1 aquel que permita encajarlo dentro de cualquier web o foro y que adem\u00e1s se pueda visualizar el contenido de forma correcta.<\/li>\n<li>Formato: Los <strong>banners est\u00e1ndares<\/strong> son de <strong>468&#215;60 px<\/strong> (p\u00edxeles), existiendo tambi\u00e9n minibanners y banners de otras dimensiones, dependiendo del sitio que los exponga. Algunos formatos estandarizados son por ejemplo:<br \/>&#8211; <strong>Microbanner<\/strong>: peque\u00f1as im\u00e1genes est\u00e1ticas gif o swf. Su medida oficial es de <strong>88&#215;31 px<\/strong>.<br \/>&#8211; <strong>Robap\u00e1ginas<\/strong>: de formato cuadrado o rectangular. Los formatos m\u00e1s frecuentes son: <strong>200&#215;200<\/strong>, <strong>250&#215;250<\/strong>, <strong>250&#215;350<\/strong>, <strong>350&#215;250, 300&#215;250, y 350&#215;200 px<\/strong>, siendo estos \u00faltimos los m\u00e1s utilizados.<br \/>&#8211; <strong>Megabanner<\/strong>: grandes dimensiones <strong>728&#215;90 px<\/strong>.<br \/>&#8211; <strong>Rascacielos<\/strong> o banner <strong>Skycraper<\/strong>: es vertical y sus medidas suelen ser <strong>120&#215;600<\/strong> y <strong>160&#215;600 px<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;Tambi\u00e9n puede aparecer como una ventana flotante que se desplaza por la pantalla:<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &#8211; Botones: son de tama\u00f1o peque\u00f1o<\/p>\n<ul>\n<li>Est\u00e1tico o animado: si el banner se va a dise\u00f1ar en flash se tiene que intentar que no pese demasiado el fichero para que cargue de forma r\u00e1pida.<\/li>\n<li>Colores: utilizar colores amigables y combinados ser\u00e1n muy \u00fatiles para conseguir un banner vistoso. Es muy importante que el color del fondo contraste con el color de las letras que se empleen.<\/li>\n<li>Peso del fichero: los banners no deben tener m\u00e1s de 10 kb de tama\u00f1o para que su carga sea r\u00e1pida. El uso de m\u00faltiples escenas con diferentes contenidos aumenta el tama\u00f1o del fichero.<br \/>Adem\u00e1s de tener en cuenta los consejos anteriormente expuestos hay que a\u00f1adir un poco de creatividad para conseguir llamar la atenci\u00f3n de los usuarios que visiten la web donde se encuentra situado el banner y as\u00ed conseguir mayor tr\u00e1fico.<\/li>\n<\/ul>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"text-decoration: underline; font-size: 10pt;\"><strong>HERRAMIENTAS ON-LINE.-<\/strong><\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\">Para creaci\u00f3n de&nbsp;<strong>BANNERS<\/strong>:<\/p>\n<table style=\"border-color: #000000; border-width: 1px; border-style: solid; background-color: #f5f5f5;\" frame=\"hsides\" cellpadding=\"2\" cellspacing=\"2\">\n<thead>\n<tr>\n<td><strong><span style=\"text-decoration: underline;\"><em>Nombre<\/em><\/span><\/strong><\/td>\n<td><span style=\"text-decoration: underline;\"><em>Tipo<\/em><\/span><\/td>\n<td><span style=\"text-decoration: underline;\"><em>Calidad<\/em><\/span><\/td>\n<td><span style=\"text-decoration: underline;\"><em>Formato<\/em><\/span><\/td>\n<td><span style=\"text-decoration: underline;\"><em>Descripci\u00f3n<\/em><\/span><\/td>\n<td><span style=\"text-decoration: underline;\"><em>Enlace<\/em><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>123-banner<\/strong><\/td>\n<td>gratis<\/td>\n<td>b\u00e1sica<\/td>\n<td>flash<\/td>\n<td>Creaci\u00f3n de banners<\/td>\n<td><a href=\"http:\/\/www.123-banner.com\/\">http:\/\/www.123-banner.com\/<\/a><\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>Canva<\/strong><\/td>\n<td>gratis<\/td>\n<td>muy buena<\/td>\n<td>.png<\/td>\n<td>Creaci\u00f3n de banners<\/td>\n<td><a href=\"https:\/\/www.canva.com\">http:\/\/www.canva.com<\/a><\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong><strong>Live banner maker<\/strong><\/strong><\/td>\n<td>gratis<\/td>\n<td>sin probar<\/td>\n<td>&nbsp;<\/td>\n<td>Creaci\u00f3n de banners<\/td>\n<td><a href=\"http:\/\/www.livebannermaker.com\/\">http:\/\/www.livebannermaker.com\/<\/a>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong><strong>Banner snack<\/strong><\/strong><\/td>\n<td>gratis y pago<\/td>\n<td>profesional<\/td>\n<td>gif y otros<\/td>\n<td>\n<p>Creaci\u00f3n de banners. De todas formas se puede usar para ver ejemplos<\/p>\n<\/td>\n<td><a href=\"http:\/\/www.bannersnack.com\/\">http:\/\/www.bannersnack.com\/<\/a>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>&nbsp;<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>&nbsp;<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>&nbsp;<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>&nbsp;<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr style=\"border-color: #000000; border-width: 1px;\">\n<td><strong>&nbsp;<\/strong><\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br align=\"center\" \/><\/p>\n<ol>\n<li><strong>Html5 maker<\/strong> (antes Banner now):&nbsp; Gratuito, creaci\u00f3n de banners, sliders animados. Calidad profesional.<br \/><a href=\"http:\/\/html5maker.com\/\">http:\/\/html5maker.com<\/a><\/li>\n<li><strong>Puresilva banner maker:<\/strong> Gratuito, creaci\u00f3n espec\u00edfica de banners<br \/><a href=\"http:\/\/www.puresilvabannermaker.com\">www.puresilvabannermaker.com<\/a><\/li>\n<li><strong>Anim fx<\/strong>:<br \/><a href=\"http:\/\/www.anim-fx.com\">www.anim-fx.com<\/a><\/li>\n<li><strong>Selteco bannershop:<\/strong><br \/><a href=\"http:\/\/www.selteco.com\/bannershop\">www.selteco.com\/bannershop<\/a><\/li>\n<li><strong>Banner Sketch:<\/strong><br \/><a href=\"http:\/\/www.bannersketch.eu\/\">http:\/\/www.bannersketch.eu<\/a><\/li>\n<li><strong>My banner maker:<\/strong><br \/><a href=\"http:\/\/mybannermaker.com\/\">http:\/\/mybannermaker.com<\/a><\/li>\n<li><strong>Bannerfans (probado): <\/strong>Gratuito, creaci\u00f3n espec\u00edfica de banners<br \/><a href=\"http:\/\/bannerfans.com\">http:\/\/bannerfans.com<\/a><\/li>\n<\/ol>\n<p>Para creaci\u00f3n y retoque de <strong>IM\u00c1GENES<\/strong> (aunque tambi\u00e9n v\u00e1lido para banners):<\/p>\n<ol>\n<li><strong>Photoshop Online Tools:<\/strong> <br \/><a href=\"http:\/\/www.photoshop.com\/tools\">http:\/\/www.photoshop.com\/tools<\/a><\/li>\n<li><strong>Pixlr:<\/strong> <br \/><a href=\"http:\/\/pixlr.com\">http:\/\/pixlr.com<\/a><\/li>\n<li><strong>PicMonkey:<\/strong> Gratuito, edici\u00f3n, retoque, dise\u00f1o y collage de im\u00e1genes. Calidad profesional.<br \/><a href=\"http:\/\/www.picmonkey.com\">www.picmonkey.com<\/a><\/li>\n<\/ol>\n<p style=\"text-align: left;\" align=\"center\">Para creaci\u00f3n de <strong>LOGOTIPOS<\/strong>:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<ol>\n<li><a title=\"logos online\" href=\"http:\/\/textanim.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">textanim.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/glowtxt.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">glowtxt.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www4.flamingtext.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">flamingtext.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www.freeflashlogos.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">freeflashlogos.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www.grsites.com\/generate\/group\/6000\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">grsites.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www.htmllive.com\/glitter_select\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">htmllive.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/creatr.cc\/creatr\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">creatr.cc<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/yourgen.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">yourgen.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www.trippytext.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">trippytext.com<\/a><\/li>\n<li><a title=\"logos online\" href=\"http:\/\/www.glitterfy.com\/glitter-words.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">glitterfy.com<\/a><\/li>\n<li><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline; font-size: 10pt;\"><strong>HERRAMIENTAS PARA INSTALACI\u00d3N.-<\/strong><\/span><\/p>\n<ol>\n<li><strong>Adobe Photoshop:<\/strong><\/li>\n<li><strong>Corel PhotoPaint:<\/strong><\/li>\n<li><strong>Just Banners 4.01:<\/strong><\/li>\n<li>Gimp:<\/li>\n<li>Just banners:<br \/><a href=\"http:\/\/www.lincolnbeach.com\/justbanners.asp\">http:\/\/www.lincolnbeach.com\/justbanners.asp<\/a><\/li>\n<li><strong>Banner Designer 5.1:<\/strong> <br \/><a href=\"http:\/\/www.bannerdesignerpro.com\">http:\/\/www.bannerdesignerpro.com<\/a><\/li>\n<li><strong>Bannershop GIF animator 5:<\/strong> <br \/><a href=\"http:\/\/www.selteco.com\/bannershop\">http:\/\/www.selteco.com\/bannershop<\/a><\/li>\n<li><strong>XnView:<\/strong> visor multimedia, organizador y convertidor<br \/><a href=\"http:\/\/www.xnview.com\">http:\/\/www.xnview.com<\/a><\/li>\n<li><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hay algo importante dentro del Branding es contar con un buen logotipo, banners personalizados&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-37828","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o de banners, logotipos y retoque de im\u00e1genes sin ser un dise\u00f1ador gr\u00e1fico experto. Programas y herramientas on-line y para instalar en el PC - PROMOCIONALIA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o de banners, logotipos y retoque de im\u00e1genes sin ser un dise\u00f1ador gr\u00e1fico experto. 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