{"id":37468,"date":"2014-05-14T17:14:23","date_gmt":"2014-05-14T15:14:23","guid":{"rendered":"https:\/\/promocionalia.es\/web\/2014\/05\/14\/listas-de-control-recomendadas-para-gestionar-una-tienda-online-prestashop\/"},"modified":"2024-05-07T18:24:26","modified_gmt":"2024-05-07T16:24:26","slug":"listas-de-control-recomendadas-para-gestionar-una-tienda-online-prestashop","status":"publish","type":"post","link":"https:\/\/promocionalia.es\/web\/listas-de-control-recomendadas-para-gestionar-una-tienda-online-prestashop\/","title":{"rendered":"Listas de Control recomendadas para Gestionar una Tienda Online Prestashop"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Hacemos listas para todo \u2013 desde la lista de la compra semanal hasta la lista de prop\u00f3sitos anuales. Estas listas de control nos ayudan a organizarnos y no dejarnos nada atr\u00e1s. Por este motivo hemos creado las listas de control m\u00e1s inteligentes para gestionar tu tienda online. Hemos recopilado una lista de tareas clave para llevar un negocio online y las hemos agrupado seg\u00fan la frecuencia con la que deben realizarse.<\/p>\n<p> <img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11354\" src=\"http:\/\/www.prestashop.com\/blog\/es\/files\/2014\/04\/ES_-Ecommerce-Checklist.jpg\" alt=\"\" height=\"299\" width=\"580\" \/> Las siguientes listas de control est\u00e1 desglosadas seg\u00fan la frecuencia \u2013 a diario, semanalmente o mensualmente. Adem\u00e1s hemos ido un paso m\u00e1s all\u00e1 y las hemos organizado seg\u00fan su funci\u00f3n dentro del negocio. A continuaci\u00f3n mostramos el tipo de tareas seg\u00fan su importancia:<\/p>\n<p style=\"padding-left: 30px;\">\u2022 <strong>Operaciones <\/strong>(necesarias para mantener el negocio funcionando)<br \/> \u2022 <strong>Atenci\u00f3n al Cliente <\/strong>(atender cualquier problema \/ incidencia de los clientes)<br \/> \u2022 <strong>Experiencia de Usuario<\/strong> (facilitar a tus clientes utilizar tu tienda online)<br \/> \u2022 <strong>Reunir Datos <\/strong>(reunir informaci\u00f3n de forma proactiva)<br \/> \u2022 <strong>Planear<\/strong> (planificar de cara a pr\u00f3ximos eventos)<br \/> \u2022 <strong>Analizar<\/strong> (extraer conclusiones de los datos recogidos)<\/p>\n<h4><span style=\"color: #dc143c;\">La Lista de Control Diaria de PrestaShop:<\/span><\/h4>\n<p>La lista de control diaria deber\u00eda completarse\u2026 a diario. Deber\u00eda as\u00ed mismo ser completada en el orden mostrado. Aunque recoger datos tiene menor prioridad que operaciones o atenci\u00f3n al cliente, estas tareas son f\u00e1ciles de completar. Que sean las primeras de la ma\u00f1ana, sino despu\u00e9s se quedar\u00e1n atr\u00e1s.<\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp; Leer Noticias relacionadas con tu Industria<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Leer Noticias sobre Tiendas Online<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Anotar Cualquier Idea \/ Problema con Tu Sitio<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;<a href=\"http:\/\/www.prestashop.com\/blog\/es\/gestione-la-logistica-de-su-tienda-online-desde-dentro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gestionar la Log\u00edstica<\/a> (Satisfacer, Procesar y Empacar Pedidos)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Leer y Responder los Emails al Servicio de Atenci\u00f3n al Cliente<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">AT. CLIENTES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Participar \/ Publicar Contenido en Redes Sociales<\/td>\n<td style=\"text-align: center;\" width=\"144\">AT. CLIENTES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Leer \/ Atender Comentarios de Clientes (en Redes Sociales)<\/td>\n<td style=\"text-align: center;\" width=\"144\">AT. CLIENTES<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #dc143c;\">La Lista de Control Semanal de PrestaShop:<\/span><\/h4>\n<p>La lista de control semanal deber\u00edas completarla el d\u00eda de la semana con menor n\u00famero de ventas. Si trabajas de lunes a viernes, cualquier d\u00eda entremedio. De esta forma, tendr\u00e1s tiempo de sobra ese d\u00eda para completar la lista de control diaria y semanal.<\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Satisfacer Pedidos de Otros Mercados<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Realizar Seguimiento de tus Env\u00edos<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Procesar Devoluciones \/ Descambio<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;(Si m\u00faltiples divisas) Actualizar Tasas de Cambio<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Reabastecimiento \/ Reordenar Inventario &amp; Suministros<\/td>\n<td style=\"text-align: center;\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Tareas de Contabilidad \/ Balances (En serio, no lo dejes pasar)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Mantener el Contacto con los Clientes Recomendados<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">AT. CLIENTES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar Proceso de Pago (Todo los Procesadores de Pago)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar Filtros de Producto<br \/> <span style=\"color: #ffffff;\">.<\/span> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;(Deber\u00eda Devolver Resultados Acertados)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar todos los enlaces (Sin P\u00e1ginas <a title=\"Error HTTP 404 P\u00e1gina No Encontrada \u2013Explicado y Resuelto\" href=\"http:\/\/www.prestashop.com\/blog\/es\/error-http-404-pagina-no-encontrada-explicado-y-resuelto\/\" target=\"_blank\" rel=\"noopener noreferrer\">de Error 404<\/a>)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar la B\u00fasqueda para Mejorar la B\u00fasqueda Inteligente<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar en Dispositivos M\u00f3viles<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar la Tienda Online en Todos los Navegadores<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar Cada Categor\u00eda (Deber\u00eda Contener Productos)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Revisar Ventas<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Revisar tus Campa\u00f1as de Marketing \/ Ventas<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #dc143c;\">La Lista de Control <strong>Mensual<\/strong> de PrestaShop:<\/span><\/h4>\n<p>La lista de control mensual no deber\u00eda realizarse en ning\u00fan d\u00eda concreto sino a lo largo del mes. Cuando distribuyas las tareas, agr\u00fapalas por funciones \u2013 de esta manera completar\u00e1s tareas similares. Las tareas m\u00e1s importantes en la planificaci\u00f3n mensual son las planear. As\u00ed mismo tambi\u00e9n son importantes las tareas de analizar los datos de venta \u2013 los cuales te ayudar\u00e1n a planear.<\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp; \u221a &nbsp;Planear Pr\u00f3ximas Temporadas de Venta<br \/> <span style=\"color: #ffffff;\">.<\/span> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;(incluye <a title=\"Fechas Importantes de Venta para Vendedores Online en 2014\" href=\"http:\/\/www.prestashop.com\/blog\/es\/fechas-importantes-de-venta-para-vendedores-online-en-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fechas Importantes de Compra<\/a>)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">PLANEAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Planear Publicidad \/ Marketing (para un mes)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">PLANEAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Describir Entradas en las Redes Sociales (para un mes)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">PLANEAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Revisar Ventas<\/td>\n<td style=\"text-align: center;\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Definir Los Mejor Vendidos<\/td>\n<td style=\"text-align: center;\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Definir Los Peor Vendidos<\/td>\n<td style=\"text-align: center;\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Pronosticar Ventas<\/td>\n<td style=\"text-align: center;\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Anotar Los Mejores Clientes<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">ANALIZAR<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Actualizar la lista de emails inscritos al Bolet\u00edn<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">OPERACIONES<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Vigilar los Precios de la Competencia<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Suscribirte al Bolet\u00edn de la Competencia<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Solicitar <a href=\"http:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Opini\u00f3n sobre tu Sitio<\/a><\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">REUNIR DATOS<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar la Velocidad de tu P\u00e1gina<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Asegurarse de que Cada P\u00e1gina tiene una<br \/> <span style=\"color: #ffffff;\">.<\/span> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a title=\"La importancia de los botones de llamada a la acci\u00f3n en su tienda online\" href=\"http:\/\/www.prestashop.com\/blog\/es\/la-importancia-de-los-botones-de-llamada-a-la-accion-en-su-tienda-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">Llamada a la Acci\u00f3n Clara<\/a> (A\u00f1adir al Carrito)<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Probar Banner de Suscripci\u00f3n al Bolet\u00edn<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"432\">&nbsp; &nbsp;&nbsp;\u221a&nbsp;&nbsp;Actualizar Banners para Destacar las Ofertas Actuales<\/td>\n<td style=\"text-align: center;\" valign=\"top\" width=\"144\">EXPE. USUARIO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Descarga e imprime <a href=\"http:\/\/www.prestashop.com\/blog\/en\/files\/2014\/04\/ES-The-PrestaShop-Smart-Checklists-to-Manage-your-Online-Store.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">las listas de control diario, semanal y mensual<\/a>&nbsp; y comienza a organizar tu agenda e-commerce. Comparte otras t\u00e1cticas que te ayuden a organizar su calendario con nosotros en los comentarios. Tambi\u00e9n av\u00edsanos si nos hemos dejado alguna tarea importante en el tintero.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: <a target=\"_blank\" href=\"http:\/\/www.prestashop.com\/blog\/es\/las-listas-de-control-mas-inteligentes-para-gestionar-tu-tienda-online\/?utm_source=newsletter&amp;utm_medium=e-mail&amp;utm_campaign=newsletter-ES&amp;utm_content=smartest-checklists\" rel=\"noopener noreferrer\">Blog Prestashop.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"position: absolute; left: -40px; top: 2377px; width: 1px; height: 1px; overflow: hidden;\" data-mce-bogus=\"1\" class=\"mcePaste\" id=\"_mcePaste\">http:\/\/www.prestashop.com\/blog\/es\/las-listas-de-control-mas-inteligentes-para-gestionar-tu-tienda-online\/?utm_source=newsletter&amp;utm_medium=e-mail&amp;utm_campaign=newsletter-ES&amp;utm_content=smartest-checklists<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hacemos listas para todo \u2013 desde la lista de la compra semanal hasta la&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-37468","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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